Organizations benefit greatly in significant change initiatives by allowing time for creative people within the organization to get inventive, spin new ideas off of the ideas of others, suggest improvements, and come up with out of the box ideas.
You, as the sponsor and team members can feel free to throw out your ideas during this phase. You can also feel free to constructively join in the ideas proposed by others by inviting them to improve on your ideas and even offer other ways to accomplish your initiative.
You can consider this phase of change as expansive, a free for all, brainstorming, spinning of ideas and exploration in a variety of directions. Don’t worry about trying to bring closure to these ideas yet. That comes in the next phase of change.
To “grease the skids,” there are several tools to help you get started and keep this phase lively. Notice that most of the tools focus on the customer – which we often don’t spend enough time doing in organizations.
The orchestration team will significantly benefit by bringing together cross-sections of the organization and facilitating each of these tools. This will allow as wide a perspective as possible and will also allow additional material to be posted on the web – which will in turn, result in more creative input by other people in the organization.
The Customer Choice Template helps you immediately focus on your customers and consider who you want them to be, what they need and want, and how you can serve them in better ways.
The Customer Perspective Exercise helps you put yourself in the shoes of your customers and imagine what your customers would like to have as a great experience from you.
Not only do you want to give the customer a great experience, but you also want to have the people in your organization equipped to give them a great experience while having a better experience themselves. The More Of / Less Of will help you with this.
Great ideas come from really thinking out of the box. The Any Time, Place and Way helps you with this.