Situation We See

This is the step that officially launches the significant change initiative.

In many ways, this is one of the most critical phases of a significant change initiative to get right. A poorly thought out launch will lead to confusion and frustration for all involved. Furthermore, when put in the bigger context, the initiative may not seem as important as other more pressing priorities in the organization unless a clear explanation is given.

The first order of business is for you, the sponsor of the significant change initiative, to identify a group of individuals who will serve as the team that orchestrates the change effort. Ideally, team members will have project management experience, very good interpersonal skills, and respect by others in the organization as people who can be trusted and get the job done.

The first assignment given by you to your newly formed team is to have them help you construct your first blog which will officially launch the initiative in your organization. This blog will include a compelling case for change, articulation of what needs to be accomplished, and enthusiasm for this effort.

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A good way to begin this process is to share with your orchestration team your thoughts on a number of open ended questions regarding the initiative. These open ended questions are depicted in the tool calledĀ Sponsor Questions.

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Being clear about the boundaries of the initiative will save a lot of time by not using approaches that won’t be considered by you. The Includes / Does Not Include helps with this.

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Being clear about the expected outcome will help others be clear on what success looks like. The Critical Success Factors helps with this.


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The Pushing / Pulling Matrix will help people understand why this initiative is important from the perspective of the customer, business / organization’s goals, competitor moves and employees.

 

tools02-smallTheĀ Key Stakeholder Analysis tool will be helpful in thinking through who the key people are that must be behind the initiative for it to succeed, where they currently are in terms of support, and where they need to be.

 

Finally the Elevator Speech will help you pull all this information together in a succinct and powerful message.

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