As you develop your implementation plans, it is very important that you have a clear understanding of groups of people affected by the change as well as how they view the initiative. The key constituents chart is very helpful for gaining this perspective.
- List all of the groups impacted by the initiative.
- Cluster like groups where appropriate to maintain a common “elevation” of analysis(sourcing, purchasing and expediting might be grouped as “purchasing” for simplicity’s sake if the rest of the groups are at a similar level).
- Create the “pie chart” with attention to the magnitude of impact expected on each group (e.g. if engineering has 150 people whose lives will be impacted by the change and purchasing has only 15, the engineering “slice” would be proportionally larger).
- Debate and discuss the chart until all team members agree that it represents an accurate pictorial representation of the constituent groups that must be “won over” for the change initiative to be successful.
- For each of the constituents groups, generate of list of the pros and cons of the initiative from their perspective.
Tips: Try to identify the broadest collection of constituents first before applying the tool to more discrete groups. For example, a project team might construct its first map at a “30,000’ level” (to use an elevation metaphor). Such a map would include broad groups of constituents like engineering, manufacturing, sourcing, customers, etc. Staying at this level of analysis is useful in that it ensures that no broad group is overlooked. More detailed maps may follow, but, at a minimum, the team now can see the challenge ahead in terms of building commitment among broad groups of constituents impacted by the initiative.