Elevator Speech

Imagine you step into an elevator and walking in with you is a person who is key to this initiative – and does not know much if anything about it. She says, “So I heard you are working on the ________ initiative. What’s it all about?”

You now have about 30 seconds to describe:

  • Here’s what our initiative is about
  • Here’s why it’s important (how it will help us win, how it’s innovative, how it will help the bottom line, and how it will impact our customers)
  • Here’s what success will look like
  • Here’s what I need from you

This is a very nice exercise to put down in writing and create a blog on this web under the category “Situation We See.”